![]() Gatorade leveraged the NBA Finals to launch a reworked version of its iconic ‘Be Like Mike’ ad to lead a star-studded new ‘The Way To Be Great’ campaign featuring endorsers Serena Williams and Lionel Messi alongside a new generation of sports stars such as hoops phenomenon Jayson Tatum, WNBA ace Elena Delle Donne, MLB slugger Bryce Harper, Olympic gold medal track athlete Sydney McLaughlin and, of course, as Michael Jordan.ĭeveloped with agency TBWA\Chiat\Day LA, the campaign aims to bridge between generations – merging past, present and future – and is built around the idea that ‘greatness isn’t about what you’ve done, but rather about what you do next’.ĭropping from 9 June and debuting on air during Game 4 of the NBA Finals and will run through the hoops season climax, around the NBA Draft, as well as during WNBA games and coverage of the College Baseball World Series.
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